Relaunching a brand that stopped landing
[Placeholder] The product had grown up but the story hadn't. A repositioning and relaunch that gave sales a new reason to call.
Branded search, per month Sample
2.1k6.4k
Goal
[Placeholder] Where did the business need to be, and why did marketing matter to getting there? One or two sentences, in plain language.
Objectives
[Placeholder] The measurable targets, each with a baseline and a deadline.
- Lift branded search from 2.1k to 5k a month within two quarters (sample)
- Raise demo-to-close rate from 18% to 25% (sample)
- Ship the new positioning across every owned channel in 90 days (sample)
Strategies
[Placeholder] How you chose to win. The two or three big decisions, and what you deliberately said no to.
Tactics
[Placeholder] What actually shipped: campaigns, assets, channels, launches. Link or embed the work below.
Results
[Placeholder] What changed, measured against the objectives. Include the trend, not just the final number.
What I’d do again
[Placeholder] One lesson a hiring manager would want to hear.
The work
Campaign creative or screenshot
Chart of the result