All features
Holding the line through a budget freeze
[Placeholder] Spend was cut in half overnight. Cutting to what converted, and protecting the customers that mattered most.
[Placeholder] Swap for real work
Blended CAC Sample
$182$121
Goal
[Placeholder] Where did the business need to be, and why did marketing matter to getting there?
Objectives
- Bring blended CAC under $130 without losing pipeline volume (sample)
- Cut churn in the top customer tier by a third (sample)
Strategies
[Placeholder] The two or three big decisions, and what you deliberately stopped doing.
Tactics
[Placeholder] What actually shipped.
Results
[Placeholder] What changed, measured against the objectives.
What I’d do again
[Placeholder] One lesson.
The work
[Placeholder]
Campaign creative or screenshot
Campaign creative or screenshot
[Placeholder]
Chart of the result
Chart of the result